Mass Consumption

Since its foundation in 2002, Spirituc РInvestiga̤̣o Aplicada has been growing sustainably in diverse business sectors, mainly through qualitative and quantitative studies, face-to-face, phone or online questionnaires and through focus groups.

Our technical team has developed great expertise and skills that are specific to each of the business sectors. Our interviewer team has a national wide coverage and is trained and prepared to administer Business to Business or Business to Customer questionnaires.

To run our studies, we rely on our own panel (email and phone number) of private consumers and companies:

Approximately 135.000 entries (aprox. 135.000 phone numbers | aprox. 40.000 email contacts), segmented by Age, Genre and Geographic Region.

Approximately 30.000 entries (aprox. 30.000 phone numbers | aprox. 15.000 email contacts (*)), segmented by Activity Sector, Size, Seniority and Geographic Region.

(*) Besides the basic target segmentation, the company email contacts are also segmented by the position of the respective email holder.


• Focus Group (standard and mini) • Advisory Board
• In-depth interviews (individual, Dyad or Triad)


• Client Satisfaction
• Reputation and Image
• Positioning (Trackings)
• Client Segmentation
• Launch of New Products | Services
• Communication Tests
• Advertisement Campaign Recall
• Diagnosis and Evaluation of the Organizational Atmosphere • Product | Concept Testing
• Benchmarking
• Desk Research
• Consumer Diary


• Face-to-face interviews (PAPI e CAPI) • Telephone interviews (CATI)
• Electronic questionnaires (CAWI)
• Mystery Shopper
• Eye Tracking
• Home Test | Hall Test


Besides the standard approaches that we carry out for our clients on a regular basis, we developed a set of other approaches of more specific nature and with different outlines, that aim to address unique and personalised goals. In such individual cases, the conceptual and methodological outlines are designed to fit the needs of each client. Past examples include, among others, the study of a new product launch, evaluation of communication, evaluation of packaging and evaluation of promotional material.


National Partnerships

  1. Because we are sensible to your anxieties, worries and needs
  2. Because we have gathered know-how that allows us to present meaningful and credible results, as well as critically evaluate these results and make recommendations
  3. Because we deeply know the consumer
  4. Because we are on the “outside”, we can give you impartial input, based on our understanding of the market
  5. Because we have successfully completed more than 250 projects in the Mass Consumption Sector
  6. Because we have successfully completed more than 350 projects in the Service Sector
  7. Because we have successfully completed more tan 50 projects in the Institutional sector.
  8. Because we have interviewed more than 100.000 consumers
  9. Because we have interviewed more than 60.000 company collaborators
  10. Because we can offer an excellent Price-Performance-Timing ratio

We produce knowledge, we add value!